One of the tracks was basically someone completely out of touch with everything SEO/SEM telling the packed room to “never check your SERPs, they don’t mean anything, they are inaccurate and too many factors effect what you see” and in the very next track someone who knew considerably more than the previous speaker saying “check your SERPs frequently, its vital!”

Disappointing how many contradictions there were at this event and some of the flat out bad advice being offered by the “experts”

One person for me stood head and shoulders above everyone at this event, including the keynotes. Rand fishkin from seoMoz.org. He is quiet possibly the smartest person on the planet when it comes to SEO. while it seemed that 95% of all panelists wanted to force opinions on SEO and their version of best practices, Rand was able to show facts, and back up these facts with math. He expressed when he was stating an opinion and he backed up what he thought to be the truth with evidence and smart thinking. I’m now Rand’s biggest fan and highly recommend anyone in the SEO/SEM industry to look into what this guy has to say, he got me thinking, he inspired me, he truly rocks.

A perfect example of this is Aaron Majors, a dynamic M Realty agent who came to us with grand visions of portland real estate auctions. After spending the last 5 months immersed in the M vision, Aaron now completely dominates his niche online, through taking advice and employing strategies learned during our inhouse training and just being around our tech conversations.

One of the best pieces of advice I can give to any Realtor looking to be successful with online marketing, or any new media is to completely immerse yourself in it. Join online communities, attend local work groups and utilize social networking to get a greater understanding of whats involved, whats needed to become successful and most important of all: what works for your industry! There are experts out there brimming with knowlede and experience, if your not utilizing it, your missing out!