This video is the 3rd in a series of SEO Training we offer to all our Agents at M. In the video I discuss the importance of “On-page SEO” These techniques can be applied to any website in any genre, so, I hope you enjoy and I’d love to get your feedback!

BTW – this was my first ever solo video, I did it first time, in one take. Yes I’m very proud right now.

SEO Training Week 3 – Optimizing Content and On Page SEO from chris lynch on Vimeo.

Google prioritizes aged domains and websites - This is incredibly frustrating when searching for upto date information, this is in my opinion, the single biggest flaw in Google’s technology. More often than not you will find the top 3 results will be Googles “authoritative” websites, sites that have been around and indexed forever. Most times these sites will be archaic, badly designed and seriously lack substantial updates of any kind. Google tackled this issue with the introduction of “Universal search” which placed relevant news, blogs and videos peppered in with the usual top 10 results. The problem with this is it doesn’t seem to work very well. There are hundreds of thousands of reputable real estate blogs out there with solid content, fresh opinions and great conversations going on. I never seem to see these blogs on any real estate search term as a universal result.

As a webmaster and SEO guy, I understand Google’s reasoning behind prioritizing trusted websites but I really feel its time to introduce more relevant, upto date information into the front page of Google’s results. How cool would it be do do a local real estate based Google search and see results from everywhere of relevance, like trending tweets, facebook groups, recent blog posts (not just the generic link to the blogs domain) and so much more.

While the Internet keeps evolving at a lightning fast pace, We need a search tool that’s not manipulated by SEO’s, that returns upto date and relevant results and that doesn’t reserve its top 5 placements to 10 year old sites that were made in front page 98. I’m keeping my fingers crossed for bing, if they can work on the suggestion system and polish the result preview pane the could easily become a major player in the search market.

What do you think?

VisiStat offers real time website analytics, in other words, you can actually see when a visitor lands on your website, where they came from, what page they are looking at and a wealth of other useful information as it happens.

VisiStat is a premium analytic service (and by far the best I have used in 11 years of SEO / Internet marketing) and costs around $100/year per domain.

Here’s the reason I suggest VisiStat for realtors. Not only do they offer real time tracking, they are also introducing a whole host of SEO tools without raising the price.  So far VisiStat have replaced four of my every day SEO tools, two of which I pay a yearly subscription to use.

Some of the key SEO features included in the subscription are:

• Multiple Keyword Rank Tracking (see the position of a keyword in the 3 major search engines, this information is saved so you can visually see your movement within the search engines over any given period of time)
• Keyword Trending
• Keyword Tracking
• Meta Tag Analyzer
• Keyword Saturation
• … and even a meta tag generator for all you none CMS (wordpress/joomla) folks!

We love VisiStat so much, we set it up for all of our websites, even sites with little to no traffic so we can keep a close eye on their progress as they are developed. As far as I know, no other web analytic service offers this many tools, with blistering fast customer service and support at this price, Realtors – I urge you to investigate VisiStat, then keep an eye on this blog as I explain the usage of some of the tools they offer.