Unique Content For Real Estate Websites
Posted on 05. Jun, 2009 by in SEO
One of the best pieces of advise any SEO (search engine optimization) person can give you is this: content is king.
When it comes to ranking websites within the search engines (Google, Yahoo, MSN) there’s two main factors they take into account:
- How much relevant, unique content the site has
- How many other websites link to the site (one way “backlinks” not reciprocal)
In this article I’m going to explain the best way a Realtor can begin to completely dominate your niche within the major search engines, focusing on unique, relevant content not only to the search engines but also to your potential clients, searching for you and your service online.
First things first, Whats your niche? lets take a buyers agent, neighborhood specialist for the Irvington neighborhood in Portland as our example.
We’re going to assume this agent has already chosen a suitable domain name reflecting their specialty ie: irvingtonportlandrealestate.com, We’ll go over domain name choices in another article.
Your content (pages, posts, images, videos) should completely reflect your niche. Lots of Realtors struggle to find things to blog or write about, here’s some suggestions:
- Show off your local knowledge. Schools, neighborhoods, restaurants, facilities etc are all great topics to write about for our neighborhood specialist
- Market stats. Generate reports on how the market in your area is doing, add your own comments and insight to the article, this could become a powerful weekly feature the search engines and visitors will love.
- Be transparent! if your an active agent viewing homes the Irvington neighborhood, write about your viewings, add your own opinions, experiences get creative.
- Promote community events and neighborhood associations. Participate as much as you can in your community your attempting to sell real estate in and write/blog about it.
You need to keep your content up to date and relevant. Try and put aside three-five hours a week for unique content creation. Each post/page you add to your website gives you more authority on the content your writing, this content will show up in the search engines and the more you provide, the easier you will be to find.